We gather certain generic information with respect to all visitors’ use of our web site, such as the number of unique visitors, the frequency with which they visit, and the areas on the web site that they favor. We only use this type of data in aggregate, that is we look at the data on a collective basis, in summary form, rather than on an individual basis. This data helps us to provide services and features that most likely meet your needs, and to customize our website to make your experience easier and more enjoyable. We may also provide statistical “ratings” about how our customers collectively use our website to advertisers, sponsors, and other companies with which we do business. These statistical ratings do not contain any personally identifiable information about you or any of our users. We may automatically track certain information about you based upon your behavior on our site. We use this information to do internal research on our users’ demographics, interests, and behavior to better understand, protect and serve our users. This information is compiled and analyzed on an aggregated basis.
We collect and analyze traffic on our website by keeping track of the IP addresses of our visitors. IP addresses are unique numeric identifiers that are assigned to each computer browser accessing the Internet. An IP address, by itself, cannot identify you personally. However, when combined with other information provided by your Internet Service Provider (ISP), your IP address can be used to identify the computer originating a message.
From time to time, we may conduct surveys or solicit your feedback. These surveys are used to gather information to improve our site and provide a more meaningful experience for our users. We may also use the information to alert you to offers and products in which you have expressed an interest.
Golden Bridge reserves the right to communicate with you from time to time about important administrative, policy, legal, credit card, and billing matters, which will affect your use of our website, including any alleged violations of our Terms and Conditions. If you are an account holder, you will automatically receive the following e-mails unless you choose to not receive them by going to the “Account Login” page or by following the instructions at the bottom of each e-mail message on how to unsubscribe: (i) to contact you for feedback and surveys; or (ii) to send you relevant company or service-related information.
If you elect to open a user account, you will be required to provide us with certain personal information, including your name, e-mail address, phone number, credit card, debit card or account number, expiration date, and billing address (this required information is subject to change from time to time). There may also be opportunities for you to provide us with additional information regarding your preferences and interests and we may also use this information to make recommendations to you regarding specific teachers and classes. This information, however, is not required and is completely optional on your part.
In general, we will only use the information you provide to us for the purpose for which such information was provided, such as communications, billing and processing your account. We may also track your use of the website to determine which classes you participate in so that we can make recommendations to your regarding specific teachers and classes. We also use such information to deliver to you information about Golden Bridge and our promotions. Users may opt-out of receiving future mailings from us by following the instructions set forth below. We also use information for trend analysis, pattern detection, and site administration.
Notwithstanding the above policies, we reserve the right to disclose your personal information to appropriate third parties if we are required to do so by law: (i) to comply with legal process such as a search warrant, subpoena, or court order; (ii) to protect Golden Bridge’s rights and property; (iii) to investigate reports of users sending material using a false e-mail address or users sending harassing, threatening, or abusive messages; (iv) to protect against misuse or unauthorized use of our website and/or the Golden Bridge service; or (v) during emergencies, such as when we believe someone’s physical safety is at risk.
Every communication Golden Bridge sends you will contain a clearly worded “Opt-Out” or “Unsubscribe” link allowing you to withdraw your permission for future mailings. Permission changes will be honored as soon as possible after receipt. Please allow five to seven days for processing. Permission changes will however not affect any information that you provided to us.
Our website is not directed to children under the age of 13. We assume user accounts are opened by adults. We operate our site in compliance with the Children’s Online Privacy Protection Act and do not permit registration by, and will not knowingly collect or use personally identifiable information from, anyone under 13 years of age.
California Civil Code Section 1798.83 permits visitors to web sites who are residents of California to request information regarding the website owner’s disclosure of their personal information to third parties for direct marketing purposes. It is our policy not to disclose your personal information to third parties for direct marketing purposes.